There can be no doubt that mobile internet is here to stay and is only going to become more important in the coming years. More and more people now browse the web primarily using a mobile device such as a smartphone or tablet. From the sites we manage, we’re seeing between 30%-50% of visitors browsing the sites on a smartphone or tablet compared to 20%-30% a year ago.
We’ve always designed sites to be viewable and fully useable on any device by avoiding the use of any technologies that could cause problems (ex. Flash). These days that’s no longer enough. Visitors expect your site to work optimally no matter what they are using to browse it. They no longer want to pinch & zoom and scroll around, they now want a true mobile experience
There are two approaches to creating a mobile version of your site:
Purely mobile sites often suffer from common problems
Responsive sites don’t suffer from these problems as everyone is seeing the same website. When someone visits the site, the layout and content is automatically adjusted to provide an optimal experience for the device being used.
Benefits of responsive design include :
And don’t just take our word for it, Google themselves have recommended that sites use responsive design to provide visitors with the best possible experience and also make it easier for Google to fully and accurately index your site.